New York City · Powered by Loops Lab

New Yorkmakes culture.We makeroom for it.

Pop Lab is a home for the city's sound and the artists who make it. A shop, a listening room and a stage for the people shaping what's next.

Reel 01 — Greenwich Village, Sunday, 1960Archival film · public domainScroll ↓

Pop Lab presents

The DJ Set

DJ Set: Black Stage, WaveRavers band and HedX DJ Effects

Our headliner. A full DJ rig made of characters. Stand them on the Black Stage and they play in time. Drop a HedX on top and it bends whatever's playing.

  1. 01The Black StageEight spots. The board everything plays on.
  2. 02WaveRaversThe EDM band. Five figures, two sound sets.
  3. 03HedX DJ Effects ×2Loopola and E-cute. Filters, drops and sweeps over the mix.
  4. 04Black Stage BumperMade for the Black Stage.
CreateDJRemixRecord
$199Coming soon
8Spots on the Stage
4,374Playable configurations

You'll hear first.

Runs on the free Loops Lab app for iOS and Android.

The rooms

Before the algorithm, there was a room.

Every sound that moved the world started with people in a room in this city. A park. A loft. A rec room. A garage. Nobody streamed it and nobody generated it. You had to be there. Pop Lab is the next room.

The Woodstock crowd fills a hillside down to the stage, 1969
Bethel, New York’69

1969

Woodstock

More than 400,000 people on a dairy farm upstate for “3 Days of Peace & Music.” The modern music festival starts here.

Photo: Woodstock, August 1969 · Derek Redmond and Paul Campbell, CC BY-SA 3.0

People dancing under a mirror ball at night
647 Broadway’70

1970

A loft on Broadway

A Valentine's Day party in a downtown loft, invitation only. Club nights still follow the blueprint.

Photo: Cereza / Unsplash

A crowd circles a b-boy dancing outdoors
1520 Sedgwick Ave · Bronx’73

1973

A rec room uptown

A back-to-school party in a rec room. The DJ ran the break back to back, and block parties across the Bronx followed.

Photo: Zac Ong / Unsplash

Black-and-white crowd with hands raised
99 Prince Street · SoHo’75

1975

The Loft lands in SoHo

Nine more years of all-night sessions, a sound system and a room that listened.

Photo: Tyler Quick / Unsplash

A crowd dancing in a dark club under mirror-ball light
84 King Street’77

1977

Paradise Garage

Ten years on a dance floor DJs still talk about.

Photo: Travis Macfarlane / Unsplash

A band on stage at CBGB, 1981
CBGB · The Bowery’81

1981

Punk on the Bowery

CBGB is the center of downtown rock. Punk and new wave every night, in a room barely bigger than a bar.

Photo: Certain General at CBGB, 1981 · Phil Gammage / Wikimedia Commons

A band on stage at Danceteria, 1983
Danceteria · W 21st St’83

1983

Danceteria

New wave, hip-hop and video art on different floors of one club. One of its DJs helps launch Madonna’s first single.

Photo: Certain General at Danceteria, 1983 · Parker Dulany / Wikimedia Commons

A breaking contest in a park, 1984
Queens · Bronx · The world’84

1984

Hip-hop goes global

Def Jam starts in an NYU dorm room, Run-DMC from Hollis, Queens put rap on MTV, and breaking spreads from Bronx parks to the rest of the world.

Photo: breaking contest, Amsterdam, 1984 · Rob Bogaerts / Anefo, CC0

A hardcore band live at CBGB, 1984
CBGB · Bay Ridge · Queens’85

Mid-1980s

Hardcore and metal

Sunday hardcore matinees pack CBGB. L’Amour in Bay Ridge becomes the rock capital of Brooklyn, and Anthrax comes up out of Queens.

Photo: Youth In Asia at CBGB, 1984 · Wikimedia Commons, public domain

Nirvana on stage, around 1992
Grunge comes east’93

1993

Grunge and alt-rock

Nirvana tapes MTV Unplugged in New York that November. Loud, raw guitar bands take over downtown stages and the airwaves.

Photo: Nirvana at the 1992 MTV Video Music Awards · P.B. Rage, CC BY-SA 2.0

Wu-Tang Clan in concert, 1990s
Queensbridge · Brooklyn · Staten Island’94

1994

The golden age of rap

Illmatic out of Queensbridge, Ready to Die out of Brooklyn, Wu-Tang out of Staten Island. Pop and R&B run the radio, and New York runs rap.

Photo: Wu-Tang Clan in concert, 1990s · MTV UK, CC BY 3.0

The Strokes, 2002
Lower East Side · Brooklyn’01

2001

New York resets

Is This It and The Blueprint land within weeks of each other. New York rock and New York rap both start over.

Photo: The Strokes, 2002 · Roger Woolman, CC BY 3.0

Performing at Hot 97 Summer Jam, 2007
Hot 97 · Summer Jam’07

2007

Mixtapes and ringtones

MP3s, mixtapes and ringtones rewire the business. Hot 97’s Summer Jam is the summer’s main event.

Photo: Hot 97 Summer Jam 2007, Giants Stadium · Richard Alexander Carabal, CC BY 3.0

Electric Zoo festival at night, 2011
Randall’s Island’11

2011

EDM and dubstep

Dance music goes stadium-size. Electric Zoo turns Randall’s Island into a three-day rave, and the dubstep wobble hits the main stage.

Photo: Electric Zoo 2011 · Roman Fuchs, CC BY-SA 3.0

A festival crowd at night on Randall’s Island
Randall’s Island’12

2012

Festival season

Festivals become New York’s summer. Governors Ball moves to Randall’s Island, and a weekend wristband becomes the hottest ticket in town.

Photo: Governors Ball, Randall’s Island, 2017 · Andre Benz, CC0

A performer on stage at AFROPUNK in Brooklyn, 2015
Commodore Barry Park · Brooklyn’15

2015

AFROPUNK

Started in Brooklyn in 2005, AFROPUNK grows into one of the city’s biggest weekends: punk, soul and hip-hop on one bill, with a crowd dressed for it.

Photo: AFROPUNK Festival, Brooklyn, 2015 · Mary Nichols (FuseBox Radio), CC BY-SA 2.0

A band on stage at the Brooklyn Mirage, 2022
East Williamsburg’22

2022

Back in the room

After 2020 shut every venue in the city, New York goes back out. Open-air rooms like the Brooklyn Mirage sell out night after night.

Photo: Brooklyn Mirage, 2022 · Legoktm, CC BY-SA 4.0

A celebration in the 1520 Sedgwick Avenue community room, August 2023
1520 Sedgwick Ave · Bronx’23

2023

Hip-hop turns 50

Fifty years to the night, the party goes back to the community room at 1520 Sedgwick. The city celebrates where it all started.

Photo: 1520 Sedgwick community room, 11 August 2023 · Crottyajohn, CC BY 4.0

A packed rave under green lasers
Pop Lab’26

2026

Pop Lab

The next room. Built for the artists, DJs and producers making what comes next.

Photo: Pim Myten / Unsplash

Drag →1969 — now

Eye level

The city on
the sidewalk.

Residents walk along Bushwick Avenue, Brooklyn, July 1974
Bushwick Ave, Brooklyn · 1974
Kids turn a Bronx sidewalk into a playground, April 1973
The Bronx · 1973
Boys playing softball in Brooklyn's Highland Park, July 1974
Highland Park, Brooklyn · 1974

No postcard. Just the block, the stoop and whoever's on it.

New Yorkers line up at a Herald Square store opening, 1973
Herald Square · 1973
Bedford-Stuyvesant, Brooklyn, July 1974
Bed-Stuy · 1974
Phone stalls at Broadway and 34th Street, 1973
Broadway & 34th · 1973

Photos: Documerica, U.S. National Archives (1973–74). Public domain.

Nights

The room
gets loud.

Decks, crowds, colour. Dates go to the list first. Everyone else hears about it after.

A DJ plays to a packed crowd
A rooftop set at dusk
Hands on the decks, fisheye
A living-room session
Boombox against a chalk wall
Sneakers and a red cap

Pop Lab · The Sound

Loops Lab Lo-Fi Radio

The Loops Lab bands, slowed down. Straight from the app radio, on while you browse.

    The Pop-Up Shop · Ep. 01

    Ari x Ama

    An intimate set on the DJ Set, filmed in the room, with a guest.

    Coming soon
    • Listening Sessions

      New records, played loud, with the people who made them.

      List first
    • Drop Nights

      Release nights, listening parties and limited pieces.

      List first
    • Takeovers

      One artist. One room. One weekend.

      By invite
    • The Pop-Up Shop

      Intimate performances for a small crowd, filmed in the room.

      By invite
    Pop Lab

    Everyone who plays here was invited.

    Loops character sketch
    Loops character sketch
    Sketchbook · HedX

    Pop culture you can play

    The characters are the music.

    Every Loops figure is a real sound. Stand one on the Stage and it joins the track. Add more and the song changes. One band alone has 486 ways to play.

    Shop the collection

    The shelf

    Shop.

    The full Loops Lab collection ships from here. Collectibles and artist editions live in the room only.

    4,374
    playable configurations
    $199.00
    7 figures

    The list

    Hear it first.

    • 01First word when the DJ Set drops
    • 02Dates for listening sessions and drop nights
    • 03Early access to raffles and limited pieces

    You're on the list.

    No spam. Drops, dates and first access.

    FAQ

    Questions.

    Contact

    Help desk.

    Orders, product help, visiting or press. Pick a topic and it goes to the right person.

    Sent. We'll be in touch.